get to know:

Latoya,the product marketer.

Currently looking for: Product Marketing Manager & Senior Product Marketing Manager roles

view my resume

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review my portfolio

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my value proposition:

Latoya is a deeply curious, customer-obsessed product marketer with a knack for translating customer problems into marketing solutions. Over the past decade, she’s worked in education, B2C, agencies, and even embarked on an entrepreneurial journey.

She’s found her home (and passion) in B2B tech delivering ✨ useful software solutions ✨ that solve a particular problem or need.

my specialties & strengths:

customer-centric

I take my job as the “Voice of the Customer” seriously. As such, I ensure the customer’s needs and goals guide my decision-making, whether I’m crafting a GTM strategy or writing a blog post.

futuristic thinker

I’m a big thinker and get energized by future possibilities. But I also provide grounded insight, support & decision-making to reflect the current state and drive business forward.

effective communicator

Cross-functional collaboration is essential, and I enjoy building rapport with stakeholders and finding effective ways to collaborate across Product, Sales, Marketing, Engineering, CS & other teams.

storyteller

I have a knack for distilling complex topics into compelling & digestable stories. This skill serves me well when crafting value propositions, messaging, and positioning.

lifelong learner

Learning excites me (one of my top strengths according to CliftonStrengths).  I’m curious with a strong desire to learn & improve, which is key in a disruptive, constantly evolving field like tech.

herder of cats

I’m joking (mostly 😅). On a serious note, I’ve heard that I have a unique way of getting people to do things without being too pushy. Or in other words, influencing w/o authority.

areas i’m interested in:

health & wellness

My time at IBM Watson Health combined with lived experiences fueled a passion to deliver health & wellness solutions that improve equity, accessibility, and quality of life for end consumers.

the why: advocate for physical & mental health care; started my “joy hustle,” Human Over Perfect, to help Black & brown women overcome perfectionism through a commitment to wellness

security, privacy & trust

I served as the “Security SME” in previous roles, building messaging & collateral for HIPAA compliance, SOC 2 certification, and key data security & privacy features to differentiate our products in the market.

product-led growth (PLG)

Incorporating PLG (when feasible) shows a commitment to prioritizing customers’ needs and how they prefer to try & buy products, which is ideal for customer-centric marketers like me. 😊

the why: as a data-driven marketer, I like that PLG provides an opportunity to directly influence key business drivers, like customer acquisition, engagement & retention.

productivity & collaboration

Workers across industries are looking for ways to work smarter, more efficiently and at “peak human” (nod to Smartsheet). And I enjoy working on products that make work, and life, easier for customers.

notable products: ShareFile, secure sharing & collaboration tool; Ottimate, AP automation software

edtech

As a lifelong learner, I’m passionate about making learning and development more accessible, whether it’s facilitating K12 education or professional skills and training.

the why: I started my career in education, and I welcome the opportunity to return to the field and work on SaaS products that improve the accessibility of L&D across sectors.

accounting & finance

I’ve focused on the accounting & finance vertical in current & past roles, and I’ve gained deep knowledge about the industry’s trends &best practices and the customer’s specific needs & pain points.

key experience: developed messaging, positioning & marketing content for Ottimate, accounts payable (AP) automation solution; led GTM strategy for product launch in the accounting/finance vertical at ShareFile

a few portfolio items:

what colleagues say about me:

Latoya is a ✨ standout Product Marketing Manager ✨ whose dedication and expertise make her an absolute pleasure to work with. She is proactive, has a strong vision, and understands markets very well. Latoya is excellent at creating engaging product stories and executing effective go-to-market strategies. She handles complex projects with ease and always fosters a positive and inclusive environment for cross-functional teams. Latoya’s teamwork, clear communication, and constant support inspire everyone around her. These qualities make her not just a great colleague, but also a key asset and leader in any team she’s part of.

Pedro Ventura

Lead Product Manager, ShareFile

Latoya played a critical role on our Globalization team to help transform processes for translation and globalization of marketing content. While first hired to focus on web content, Latoya graciously pivoted to focus on transforming out-of-date marketing asset globalization processes. She quickly assessed the current processes and challenges, with outstanding communication skills to share proposed changes across product portfolios and with business leaders and executives. Latoya brings a positive spirit and incredible talent to the table, and if I were building a team, she would be at the top of my list.

Tina Williams

Marketing & Product Management Strategist, IBM

Latoya is such a gem! 💎 Latoya is a strategic product marketer with a strong ability to create integrated plans that drive results. I worked with Latoya for a few years and was incredibly impressed with her storytelling capabilities and her expertise at identifying key differentiators for various products and solutions. She recognizes the importance of targeting and segmentation, ensuring that target audiences are served with the right message at the right time. I look forward to the day when we can collaborate again and work together, she is a top performer and would be a great asset for a marketing team that is looking to standout in the market!

Caitlin Allen

Senior Manager, Product Marketing, Protiviti

skills, tools & certifications:

  • Skills: Go-to-market (GTM) strategy, market & customer research, positioning & messaging, persona development, cross-functional collaboration, campaign planning, competitive analysis, copywriting, agile methodology, prioritization
  • Certifications: Pragmatic Foundations & PMC Level I, Product Marketing Alliance | Go-to-Market Certified
  • Tools: Jira, Pendo, Miro, Periscope, Tableau, Salesforce, Seismic, Google Workspace tools, PowerPoint, WordPress

get in touch with me:

think we’d be a good match?

You can reach me via email or LinkedIn. I can’t wait hear about your company, product, and available product marketing roles on your team.